編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-589-089 | British Airways: "Go for It, America!" Promotion (A) | Greyser, Stephen A.;Teopaco, John L. | Marketing | International Marketing Management( 724EM0400 ) |
2 | 9-693-050 | Laura Ashley and Federal Express Strategic Alliance | Loveman, Gary W.;Anthony, Robert T. | Service management | International Marketing Management( 724EM0400 ) |